Why Rego Expiry Is the Highest-ROI Customer Touchpoint a Workshop Has
Every customer who walks through your bay door has at least one date you can build a relationship around: when their rego expires. Most workshops know this expiry exists because they saw it on the previous service, but very few do anything with it. That's a missed booking — often the most natural booking a customer will accept all year.
Rego renewal sits at the intersection of three things that make it a perfect re-engagement trigger:
- The customer must act before a fixed date (unlike a service interval, which slides).
