OneBookPlus
Email marketing for small business, with your list already built
Send campaigns to the customers already in your invoicing app.
Email marketing software for small business Australia. Send campaigns to the contacts already in your invoicing app, track opens and clicks, and collect Google reviews automatically. Spam Act unsubscribe handling built in.
Replaces Mailchimp, Brevo, Klaviyo
In the product
A look inside OneBookPlus Marketing
Visual drip flow builder with branching steps
Email campaign with open and click stats
Campaign recipient list and delivery stats
What's included
Everything in OneBookPlus Marketing
Email campaigns from your CRM
Send to every contact, a CRM tag, a contact source, or a hand-picked list. Recipients resolve from live records at send time, opted-out contacts are excluded automatically, and merge fields drop in each customer's name. Send now or schedule for later.
A/B subject line testing
Write two subject lines and OneBookPlus assigns them round-robin across recipients. Opens and clicks are attributed to each variant separately, so you learn which framing your customers actually respond to and reuse it next campaign.
Open, click and bounce tracking
Every campaign email carries an open pixel and click-tracked links. See sent, delivered, opened, clicked and bounced counts per campaign, then drill into individual recipients to see exactly who opened and clicked, and when.
Templates and AI drafting
Start from ready-made templates for re-engagement, seasonal promotions and follow-ups, or type a one-line goal and let the AI draft the email in your business's voice. Edit it, pick your audience, and send.
Drip sequences
Build multi-step email sequences with day offsets in a visual flow builder, triggered automatically when a new contact is added. A welcome series runs itself while you are out on jobs, no manual sending required.
SMS campaigns
Send SMS to the same contact list, powered by Twilio and prepaid credits with no monthly SMS commitment. Delivery is tracked per message, replies land in a conversations view, and SMS opt-outs are honoured automatically.
Automated review requests
When a job is completed or an invoice is paid, OneBookPlus sends a review request automatically: multi-touch, with configurable delays, alternating email and SMS. Happy customers land one click from your Google review page.
Private feedback capture
A customer who leaves a low rating also sees a private make-it-right form, so the complaint reaches you directly and you get a chance to fix the problem before it turns into a public one-star review.
Spam Act mechanics built in
Every marketing email carries a visible unsubscribe link plus RFC 8058 one-click unsubscribe. Opt-outs are logged with a timestamp and flagged on the contact instantly, so no future campaign can reach that address.
0
CSV imports needed: your invoiced customers are already contacts
1 click
For customers to unsubscribe (RFC 8058), recorded instantly
A/B
Subject line testing with per-variant open and click rates
$29/mo
Starter plan includes email campaigns plus invoicing, CRM and accounting
Simple setup
How OneBookPlus Marketing works
Pick your audience
Your contacts are already in OneBookPlus from every invoice, quote and booking you have raised. Choose everyone, filter by CRM tag or contact source, or hand-pick recipients. Anyone who has unsubscribed is excluded automatically.
Write it once
Start from a template or a one-line AI brief, personalise with merge fields like first name and company, and add a second subject line if you want an A/B test on the send.
Send now or schedule
Fire the campaign immediately or schedule it for an hour your customers actually read email. Scheduled campaigns stay editable right up until they go out.
Read the results
Track opens, clicks and bounces per campaign and per recipient, and compare open rates across campaigns in the analytics view. Unsubscribes are handled and recorded for you, with no manual list hygiene.
Email Marketing & Review Management for Small Business
Growing an Australian small business means staying top-of-mind with your clients and building a strong online reputation. OneBook Plus Marketing combines email campaigns, automated Google review requests, and ad management into the same app you already invoice from, no separate Mailchimp subscription, no extra logins.
After every completed booking or paid invoice, OneBook Plus can automatically send your client a review request with a direct link to your Google Business Profile. This isn't a manual process you forget about, it runs in the background, steadily building your Google rating. Businesses using automated review requests see 3-5x more reviews than those who rely on asking in person.
For email campaigns, OneBook Plus segments your contact list based on real business data, not just email opens. Target clients who haven't booked in 90 days, who spent over $500 last quarter, or who are in a specific service category. Every campaign tracks opens, clicks, and conversions, all visible alongside your revenue and booking data in one dashboard.
How we compare
Marketing vs the competition
See how OneBookPlus compares to the tools you might already be using.
| Feature | OneBookPlus | Mailchimp | Podium | Google Ads |
|---|---|---|---|---|
| Email campaigns | Yes | Yes | No | No |
| Automated review requests | Yes | No | Yes | No |
| Google Ads management | Yes | No | No | Yes |
| Contact segmentation | Yes | Yes | Yes | Yes |
| Connected to CRM | Yes | No | No | No |
| Connected to invoicing | Yes | No | No | No |
| Reputation dashboard | Yes | No | Yes | No |
| Campaign analytics | Yes | Yes | Yes | Yes |
| Review response management | Yes | No | Yes | No |
| Included in subscription | Yes | No | No | No |
| Price | Included | $13+/mo | $99+/mo | Pay per click |
Example walkthrough
A day with OneBook Plus Marketing
How a Melbourne salon grows reviews and repeat bookings
Jess checks her reputation dashboard on Monday morning: 4.8 stars on Google, 3 new reviews over the weekend, all from automated review requests sent after Saturday appointments. She responds to each review with a quick thank-you directly from her dashboard.
She notices bookings are light next week, so she creates a quick email campaign: 'Book this week and get 15% off colour services.' She targets clients who haven't visited in 60+ days, OneBook Plus segments them automatically from booking history. 142 emails go out.
By Wednesday, 8 bookings come in from the campaign. Her dashboard shows: 24% open rate, 6% click-through, $1,840 in new bookings directly attributed. Total time on marketing this week: 15 minutes. No Mailchimp login, no separate tool, no guesswork.
Frequently asked questions
Common questions about OneBookPlus Marketing.
Why use OneBookPlus instead of a dedicated email marketing platform?
Because the hardest part of email marketing for small business is the list, and yours already exists here. Every customer you have invoiced, quoted or booked is a contact you can email today, with opt-outs tracked on the same record. Dedicated platforms make you export, import and re-sync that data forever. If you ever want Mailchimp as well, a sync integration is available, but most small businesses never need it.
Is OneBookPlus email marketing compliant with the Australian Spam Act?
The mechanics the Spam Act 2003 requires are built in: every marketing email identifies your business and carries a visible unsubscribe link plus RFC 8058 one-click unsubscribe. Opt-outs are logged with a timestamp and take effect immediately, well inside the five-business-day window the Act allows. Consent remains your responsibility: emailing your own existing customers is a far stronger position than a purchased list, and ACMA publishes plain-English guidance on inferred consent.
How much does email marketing for small business cost with OneBookPlus?
Email campaigns are included in the Starter plan at $29 per month, which also covers invoicing, quoting, bookings, CRM and full accounting. There is no per-contact pricing. By comparison, Mailchimp's Essentials plan starts around US$13 per month for 500 contacts and climbs as your list grows (mailchimp.com/pricing), and Klaviyo starts around US$20 per month for 500 profiles (klaviyo.com/pricing).
Can I segment who receives each campaign?
Yes. Target every contact, contacts carrying specific CRM tags (for example "bond clean" or "commercial"), contacts from a particular source, or a hand-picked list. Because segments resolve against your live CRM at the moment you send, you are never mailing a stale export, and anyone who has opted out is excluded from the send automatically.
Does it track opens and clicks?
Yes. Each campaign email carries an open pixel and click-tracked links, and every recipient gets their own row showing sent, delivered, opened, clicked or bounced, with timestamps. A campaign analytics page compares open and click rates across everything you have sent, and A/B subject variants are reported separately so you can see which subject line won.
Can I send SMS marketing as well as small business email marketing?
Yes. SMS campaigns go to the same contact list via Twilio and run on prepaid SMS credits you top up as needed, so there is no monthly SMS commitment. Delivery is tracked per message and replies appear in a conversations view inside the dashboard. SMS opt-outs are respected the same way email opt-outs are, and SMS marketing is included in the Growth plan.
How do the automated Google review requests work?
You connect your Google Business Profile place ID once and choose the trigger: a completed job, a paid invoice, or both. OneBookPlus then sends a review request automatically, with multi-touch follow-ups on configurable delays that can alternate between email and SMS. The customer lands on a rating page, and a happy customer is one click from leaving a Google review.
What happens when a customer leaves a bad rating?
A low rating additionally opens a private make-it-right form on the same page, so the customer can tell you what went wrong directly. Those submissions land in a feedback inbox in your dashboard, giving you the chance to call and fix the problem first. The Google link is never hidden, so the flow stays within Google's review policies.
Do I need to import a contact list before I can send email marketing?
No. If you already run your invoicing, quotes or bookings through OneBookPlus, your list builds itself: every customer becomes a contact automatically. Starting fresh, you can import contacts into the CRM once or add them as you go, and from then on campaigns always draw on the live list rather than a spreadsheet you have to keep current.
Is this one of those email marketing services for small business, or do I run it myself?
OneBookPlus is software, not an agency, but it is built so the recurring work runs itself: review requests fire after every paid invoice, drip sequences welcome new contacts, and AI drafting plus templates get a one-off campaign written in minutes. If you do work with a marketing agency, invite them as a team member and they can run campaigns inside your account.
Australian Owned
Built in Melbourne, AU
GST Compliant
ATO-ready from day one
Encrypted & Isolated
TLS in transit, AES-256 at rest, tenant isolation at the database layer, read the security page
Free Plan Available
No credit card needed
Works great with
Other OneBookPlus products that pair naturally with Marketing.
About the author
Bishal Shrestha
Founder & CEO, OneBookPlus
Bishal spent a decade running digital projects for Australian small businesses before founding OneBookPlus. He has worked directly with small businesses across Australia, from tradies and restaurants to salons and professional services, and built OneBookPlus to replace the tool stack he watched them wrestle with.
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Last reviewed and updated: by Bishal Shrestha