About the Founder
Founder & CEO, OneBookPlus
bishal.com.auMelbourne-based entrepreneur with over a decade of experience in digital marketing, web development, and small to medium business consulting. Building the all-in-one business platform Australian small to medium businesses actually deserve.
The story
I've been running my own businesses since I was in my early twenties. Digital marketing agency, consulting, web development — you name it. And like every small business owner in Australia, I lived in Google Sheets.
Client contacts in one spreadsheet. Invoices in another. Quotes copy-pasted from old emails. Bookings tracked in my calendar with reminders I'd forget to set. Expenses stuffed in a shoebox until my accountant started chasing me. I told myself it was “good enough” — until tax time proved me wrong, every single year.
Come BAS season, I'd spend entire weekends reconciling numbers that didn't add up. Missing receipts. Invoices I forgot to record. GST calculations I had to double-check line by line. My accountant would send back queries and I'd scramble through months of disorganised records trying to find answers. It was stressful, expensive, and completely avoidable.
Then I started consulting for other small businesses — over 200 of them across Australia. Plumbers in Melbourne's west, restaurant owners in the CBD, salon operators in Sydney, freelance designers across the country. Every single one had the same story. They were paying for 5-10 different tools that didn't talk to each other. Xero for accounting. HubSpot or a spreadsheet for CRM. Calendly for bookings. Mailchimp for email. Square for POS. Each with its own login, its own monthly bill, and its own learning curve.
The total cost? Often $200-400/month. The total frustration? Immeasurable. And come tax time, they were all doing exactly what I used to do — panicking over missing records and hoping for the best.
I knew there had to be a better way. Not a bloated enterprise platform dumbed down for small business — but something built from scratch for the way Australian businesses actually operate. Something that handles invoicing, CRM, bookings, accounting, and marketing in one book, with one login, and makes BAS time a five-minute job instead of a five-day headache.
That's OneBookPlus. It's the tool I wished existed when I was running my own businesses and losing weekends to spreadsheets. Now it does.
Expertise
Over a decade of hands-on experience in SEO, Google Ads, Facebook Ads, email marketing, and conversion optimisation for Australian small to medium businesses across dozens of industries.
Full-stack developer specialising in modern web technologies — React, Next.js, Node.js, and cloud infrastructure. Built platforms serving thousands of users.
Worked directly with 200+ Australian small to medium businesses — from tradies and restaurants to salons and professional services — understanding their operations, pain points, and growth opportunities.
Passionate about building software that's radically simple. Every feature in OneBookPlus is designed to be usable without a manual — because real business owners don't have time for training sessions.
Philosophy
I believe small to medium business software should be three things: simple enough that you never need a training session, affordable enough that you never think twice about the cost, and complete enough that you never need another app.
Every feature in OneBookPlus earns its place. We don't add complexity for the sake of it. We don't gate basic features behind expensive tiers. And we don't build for enterprise and then try to sell it to a sole trader.
OneBookPlus is proudly Australian — built in Melbourne, designed for Australian tax compliance (GST, ABN, BAS), and priced in AUD. Because Australian small to medium businesses deserve tools built specifically for them.
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