HubSpot is an enterprise CRM that's too complex and too expensive for most small businesses. OneBookPlus gives you simple CRM bundled with invoicing, bookings, accounting, and marketing — all for a fraction of HubSpot's price.
At a glance
From $0/mo — CRM + everything else
Free CRM, paid plans from $20 USD/seat/mo
Feature by feature
HubSpot is a powerful enterprise platform, but small to medium businesses don't need enterprise complexity. See how OneBookPlus gives you everything you actually need.
| Feature | OneBookPlus | HubSpot |
|---|---|---|
| CRM & contact management | ||
| Email marketing & campaigns | ||
| GST-compliant invoicing | ||
| Quoting with one-click accept | ||
| Online booking page | ||
| Accounting & P&L reports | ||
| BAS / ATO tax summaries | ||
| ABN validation & lookup | ||
| Google review requests | ||
| Payment reminders | ||
| Simple setup (under 5 min) | ||
| Job management & pipeline | ||
| POS & retail management | ||
| Native mobile app | ||
| Free plan with core features | ||
| Price (AUD) | From $0/mo | Free / $30+ USD/mo |
| CRM + invoicing + accounting | CRM only |
Why switch
HubSpot CRM lives in its own silo. OneBookPlus CRM connects directly to your invoices, quotes, bookings, and payments — so every client interaction is tracked automatically. Send an invoice? It appears in their CRM timeline. Accept a booking? Contact created automatically.
HubSpot has hundreds of features designed for large companies with dedicated marketing teams. OneBookPlus gives small to medium businesses exactly what they need — simple CRM, invoicing, bookings, and marketing — without the learning curve, onboarding process, or complexity tax.
HubSpot Professional costs $800+ USD/month. Even with their Starter plan at $20 USD/seat/month, you still need accounting software ($35+/mo) and booking tools ($15+/mo). OneBookPlus includes CRM, invoicing, bookings, accounting, and marketing for $0-69 AUD/month total.
HubSpot doesn't handle GST invoicing, ABN validation, or BAS reporting. Australian businesses using HubSpot still need Xero or MYOB for accounting. OneBookPlus includes Australian-compliant CRM, invoicing, and accounting in one platform — no additional tools needed.
FAQ
For small to medium businesses that need more than just CRM, yes. HubSpot is a powerful enterprise CRM platform, but it's designed for larger companies with dedicated marketing teams. Most small to medium businesses only use a fraction of HubSpot's features while paying for complexity they don't need. OneBookPlus bundles a simple CRM with invoicing, bookings, accounting, and marketing — everything a small to medium business actually uses — in one affordable app. If you're a 1-50 person business, OneBookPlus gives you better value and a much simpler experience.
HubSpot's free CRM is genuinely free, but it's limited and designed to upsell you. HubSpot Starter is $20 USD/month per seat, Professional is $800 USD/month, and Enterprise is $3,600 USD/month. On top of CRM costs, you still need separate accounting software like Xero ($35+/mo AUD) and booking software ($15+/mo). OneBookPlus includes CRM, invoicing, bookings, accounting, and marketing from $0-69 AUD/month. For a small to medium business, that's a saving of hundreds to thousands per month.
For most small to medium businesses, yes. OneBookPlus CRM includes contact management, activity timelines, tags, lead tracking, and client history — the features small to medium businesses actually use from HubSpot. Plus you get invoicing, bookings, accounting, and email marketing included. If you need advanced enterprise features like custom objects, programmatic workflows, or complex sales pipelines with multiple teams, HubSpot may still be better. But for sole traders, freelancers, and small teams, OneBookPlus is the smarter choice.
HubSpot's pricing is designed for mid-market and enterprise companies. While the free tier exists, it's heavily limited and pushes you toward paid plans. HubSpot Professional starts at $800 USD/month — that's over $1,200 AUD/month for a CRM that doesn't include invoicing, accounting, or Australian tax compliance. For a small to medium business doing under $1M in revenue, spending $15,000+/year on CRM alone doesn't make sense when OneBookPlus gives you CRM plus everything else for $0-69/month.
OneBookPlus is the best HubSpot alternative for Australian small to medium businesses. It combines simple CRM with GST invoicing, online bookings, accounting, email marketing, and review management — all in one app built for Australian businesses. Unlike HubSpot, which is US-focused and enterprise-priced, OneBookPlus is built in Melbourne with GST, ABN, and BAS compliance included. Plans start free and go up to $69/month for everything.
HubSpot is a powerhouse built for enterprise sales teams with dedicated marketing departments and six-figure software budgets. Its CRM is genuinely impressive — but the features that make it powerful for a 500-person company are the same features that make it overwhelming and expensive for a 5-person one. When a small business signs up for HubSpot, they're paying for pipeline automation, custom objects, and attribution reporting they'll never configure.
The real cost goes beyond HubSpot's price tag. Because HubSpot is CRM-only at its core, Australian small businesses still need separate tools for invoicing (Xero, $35+/mo), bookings (Calendly or similar, $15+/mo), and accounting compliance. OneBookPlus eliminates that entire tool stack by bundling CRM with invoicing, bookings, quoting, accounting, and Australian tax compliance in a single app for $0–69 AUD/month.
Export your HubSpot contacts as a CSV file from the Contacts section. Sign up for OneBookPlus and use the bulk import tool to bring your contacts across in minutes. Your CRM history starts fresh, but all contact details, tags, and notes transfer cleanly. If you're using Xero alongside HubSpot, OneBookPlus can also import your invoice history — so you can cancel both tools and run everything from one book.
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