A/B Testing
Set up website A/B tests, in preview
Key takeaways
4- In preview: tests can be set up, and none runs on your website yet
- Sections, CTA labels or whole pages, with up to eight variants
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- Results built on a two-proportion z-test that needs 30 conversions a side
- You end a test and name the winner yourself
About this app
In preview on Growth: you can set up a test, and nothing runs on your website yet. Choose what to test (a section, a CTA label or a whole page), the conversion that counts as a win, up to eight variants with one control and traffic shares that add up to 100, an optional holdout and the confidence you want before calling a winner. Then start, pause or end the test from the dashboard, naming the winner yourself. No visitor is shown a variant and no conversion is counted against one yet, so the results screen stays empty. That screen is built to compare each variant with the control using a two-proportion z-test and a Wilson interval, and it gives no confidence figure under 30 conversions on either side.
How it works
- 1
Pick what to test: a single section, a page-level CTA label or a whole page
- 2
Choose the conversion that counts as a win, add up to eight variants with one control, and set the traffic shares
- 3
Set an optional holdout and the confidence you want before calling a winner
- 4
Start, pause or end the test from the dashboard, and name the winner yourself
- 5
While this is in preview no visitor is shown a variant and nothing is counted, so the results stay empty
Who it's for
- Site owners comparing two headlines or CTA labels
- Anyone who wants a test to wait for real numbers, not a 3-visitor 'winner'
- Marketers planning a whole landing-page variant against the control
- Teams that want a holdout group in the test design
Features included
- In preview: no visitor is shown a variant yet
- Set up a test on a section, a CTA label or a whole page
- Up to 8 variants, one control, traffic shares that add up to 100
- Optional holdout and the confidence threshold you choose
- Start, pause and end a test from the dashboard
- Results screen built on a two-proportion z-test with a Wilson interval
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Related apps
Often installed alongside A/B Testing.
About OneBookPlus apps
How A/B Testing fits into the rest of OneBookPlus
Most OneBookPlus apps are not external integrations wired up between separate products. They are native modules installed inside the same platform you already use for invoicing, bookings, CRM, and accounting. That means A/B Testing reads from and writes to the same customer records, financial entries, and calendar events as every other module, with no scheduled sync delays and no risk of data drift between systems.
A/B Testing is part of your plan, not a charge of its own. It comes with every plan from Growth up, adds no line to your OneBookPlus invoice, and has nothing separate to cancel. Your plan decides what it can do, and moving to a bigger plan unlocks more of it.
Every app in the marketplace is built specifically for the Australian small and medium business context: GST and ABN handling are first-class concerns, dates render as DD/MM/YYYY, currency defaults to AUD, and the underlying compliance plumbing (BAS summaries, ATO-friendly records, AHPRA / NDIS / Fair Work checkpoints where relevant) is shared across modules.
For a side-by-side of which features ship as core modules versus which require an installed app, see the features page. For pricing across plans and which apps are bundled at each tier, see the pricing page.
Frequently asked questions
Common questions about A/B Testing and the OneBookPlus app marketplace.
How do I install A/B Testing?
Open your OneBookPlus dashboard, go to App Marketplace, and click Install on A/B Testing. It appears in your dashboard straight away, with no separate account to create and nothing to pay twice for.
What does A/B Testing cost?
A/B Testing is part of your plan: included from Growth. There is no separate charge and nothing to buy, so it is not available on plans below that.
Will A/B Testing work with the rest of my OneBookPlus setup?
Every app in the marketplace is built into the same platform, so A/B Testing reads and writes the same contacts, invoices, bookings, and accounting data as the rest of OneBookPlus. No separate logins, no manual sync, no double-entry.
Every app in the marketplace
These answers are the same whichever app you install.
- Can I cancel anytime?
- Yes. There are no lock-in contracts on any OneBookPlus app. Uninstall from your dashboard at any time and billing stops at the end of the current period.
- Is my data secure?
- Yes. Encrypted in transit (TLS) and at rest (AES-256), with each business's data isolated at the database layer, hosted in Australia in line with the Privacy Act 1988. We never sell or share your business data with third parties, and the full practices are documented on the OneBookPlus security page at onebookplus.com.au/security.
- Is OneBookPlus built for Australian businesses?
- Yes. OneBookPlus is Australian-owned, built in Melbourne, with GST, ABN validation and ATO-ready BAS reporting as the foundation, not an afterthought.
Australian Owned
Built in Melbourne, AU
GST Compliant
ATO-ready from day one
Encrypted & Isolated
TLS in transit, AES-256 at rest, tenant isolation at the database layer, read the security page
Free Plan Available
No credit card needed
About the author
Bishal Shrestha
Founder & CEO, OneBookPlus
Bishal spent a decade running digital projects for Australian small businesses before founding OneBookPlus. This app sits inside the OneBookPlus marketplace, designed and maintained for Australian small to medium businesses. A/B Testing is part of a single platform that connects invoicing, bookings, CRM, accounting, and marketing, so installing apps adds capability without adding logins.
Read the founder bioReady to add A/B Testing?
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Reviewed by Bishal Shrestha
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