Sticky variants + statistical confidence
Key takeaways
4Run experiments on blocks, page-level CTAs, or whole pages. Visitors stay bucketed to the same variant via signed cookies. Two-proportion z-test confidence; refuses to call a winner under 30 conversions per variant.
Pick what to test — a single block, a page-level CTA, or a whole page variant
Visitors are bucketed to one variant via a signed cookie and stay there, so the test stays clean
Conversions are tracked per variant with a two-proportion z-test and Wilson confidence interval
The test refuses to call a winner under 30 conversions per variant — no false positives on thin data
Auto-conclude flips the winner live once it hits statistical confidence
Apps that work great with A/B Testing.
About OneBookPlus apps
OneBookPlus apps aren't external integrations stitched together with Zapier or n8n — they're native modules installed inside the same platform you already use for invoicing, bookings, CRM, and accounting. That means A/B Testing reads from and writes to the same customer records, financial entries, and calendar events as every other module, with no scheduled sync delays and no risk of data drift between systems.
Because the marketplace runs inside OneBookPlus, billing is consolidated. A/B Testing is included free with every plan, so installation just enables the feature in your dashboard. Cancellation is one click and never reaches into your data — uninstalling an app removes the feature from the UI but preserves the underlying customer, invoice, and booking records, so reinstalling later picks up exactly where you left off.
Every app in the marketplace is built specifically for the Australian small and medium business context: GST and ABN handling are first-class concerns, dates render as DD/MM/YYYY, currency defaults to AUD, and the underlying compliance plumbing (BAS summaries, ATO-friendly records, AHPRA / NDIS / Fair Work checkpoints where relevant) is shared across modules. New Zealand businesses are supported with NZ tax and timezone defaults using the same code paths.
For a side-by-side of which features ship as core modules versus which require an installed app, see the features page. For pricing across plans and which apps are bundled at each tier, see the pricing page.
Common questions about A/B Testing and the OneBookPlus app marketplace.
Open your OneBookPlus dashboard, go to App Marketplace, and click Install on A/B Testing. Setup takes under 2 minutes — no separate accounts or downloads needed.
Yes — this app is included free with every OneBookPlus plan.
Yes. There are no lock-in contracts on any OneBookPlus app. Uninstall from your dashboard at any time and billing stops at the end of the current period.
Yes. OneBookPlus uses bank-grade 256-bit encryption, runs on Australian-hosted infrastructure, and we never sell or share your business data with third parties.
Built in Melbourne, AU
ATO-ready from day one
256-bit encryption
No credit card needed
About the author
Founder & CEO, OneBookPlus
Bishal has over a decade of experience in digital marketing, web development, and small business consulting across Australia. This app sits inside the OneBookPlus marketplace, designed and maintained for Australian small to medium businesses. A/B Testing is part of a single platform that connects invoicing, bookings, CRM, accounting, and marketing — so installing apps adds capability without adding logins.
It's free — install it in one click and start using it today.
Last reviewed and updated: by Bishal Shrestha
Tools & Apps
Every app in the marketplace is built into the same platform — so A/B Testing reads and writes the same contacts, invoices, bookings, and accounting data as the rest of OneBookPlus. No separate logins, no manual sync, no double-entry.
Yes. OneBookPlus is Australian-owned, built in Melbourne, with GST, ABN validation, ATO-ready BAS reporting, and Australian bank integrations as the foundation — not an afterthought.
© 2026 OneBookPlus. Founded by Bishal Shrestha. Made in Melbourne.