Why Rotation Cadence Is the Most Profitable Customer-Comms Touchpoint a Tyre Shop Has
A new set of tyres is a one-shot transaction. Rotation is a recurring transaction. The same customer who walked in once for tyres can come back 4-6 times across the life of the set if the rotation cadence is set up — and each of those visits is a chance to spot a brake issue, an alignment problem, a worn suspension bushing, or a low coolant level. The tyres are the door-opener; the rotation is where the workshop relationship actually compounds.
