Book the shoot, take the deposit and get your terms accepted, before you pick up the camera.
Online bookings with deposits, itemised package quotes your client accepts online with your shooting terms attached, GST invoicing and card payments, built around the shoot, not a generic calendar. All-in-one for $0 to $69/mo, replaces Picktime or Studio Ninja + Xero.
Free plan, no card needed. Deposit and accepted terms before the shoot, GST tax invoices with your ABN.





Cut $120+/mo from your software stack by replacing a booking tool + Xero + a review tool with OneBookPlus.
See your savingsFree Tools & Resources
8-step founder guide, ABN, GST, PI, engagement letters, pricing, first 10 clients for consultants, agencies, and freelancers.
Open →Operator GuideHourly vs fixed-fee vs retainer vs value-based, when each model wins, AU benchmarks, and how to phase fees.
Open →ReferenceDrafting a tight SOW, deliverables, acceptance criteria, scope creep clauses, change-request workflow.
Open →ReferencePI insurance for consultants, marketing agencies, and freelancers, typical $1–5M cover, premium ranges, run-off.
Open →InteractiveInteractive, target salary, billable utilisation, overheads, GST + super, daily/hourly rate.
Open →Key takeaways
6From online booking and deposits to contracts, gallery links and GST invoicing, OneBookPlus handles the admin so you can stay behind the camera.
Let clients book portrait, family, newborn, headshot or event sessions online and pay a deposit to lock the date in. Real-time availability means no double-booked Saturdays and far less email back-and-forth.
Build branded package quotes, coverage hours, prints, albums, second shooter, travel, with GST itemised line by line. Clients review on their phone and tap Accept, which converts straight into a booking and invoice.
Put your shooting agreement, cancellation terms and usage rights on the quote itself. Your client accepts it online and the acceptance is recorded with the quote, so the terms are settled before the date is held.
Keep the shoot's quote, invoices, payments and delivery notes together on the client's record, gallery link included once the edit ships. For proofing and print sales, pair OneBookPlus with your dedicated gallery tool and run the booking and money side here.
Take a non-refundable deposit at the time of booking (with card payments turned on), then invoice the balance before the shoot. Clients pay by card through a secure Pay Now link, and the payment reconciles against the invoice automatically.
Send GST-compliant tax invoices with your ABN. Income is categorised as it's billed, GST is calculated at the point of invoicing, and your BAS summary stays up to date, including travel, equipment hire and album costs, so tax time isn't a shoebox of receipts.
Free plan available, no card needed.
Free Website Included
Stop paying $30 to $80/mo to Wix or Squarespace, and skip the $1,500 to $3,000 up-front for a designer. Every OneBookPlus photographer gets a branded booking page on the free plan. Want it on your own domain like a proper business website? $15/mo and we host it for you.
your-business.onebookplus.com.auoronebookplus.com.au/book/your-businessyourbusiness.com.au: your own branded domain, hosted by usA couple finds your work on Instagram at 10pm and books a portrait session, paying the deposit and signing the agreement while you're asleep. The booking lands in your dashboard with the date held and the contract on file, ready for the morning.
Brand color picker in settings. Logo upload. Trade licence number shown on every page so customers know you're legit.
Portrait session $250. Family shoot from $400. Wedding collections from $2,500. Customers see prices before booking, kills the price-shopping phone calls.
70%+ of photography searches happen on phones. Your booking page is built mobile-first; loads in under 2 seconds on 4G.
Already own yourbusiness.com.au? Add the Booking Website app ($15/mo) and point your domain at the booking page we host for you. We don't sell domains, keep yours wherever you registered it.
Schema.org markup for photography services + suburbs you cover. Google finds you for 'photographer in [suburb]' searches.
Photographers website cost, typical
Website builder
Wix, Squarespace or similar
Web hosting + SSL
Bundled in builders; separate if custom site
Designer (one-off)
Only if you want a custom-built site
Bookings on Calendly
Separate from your website
Typical recurring total
~$60 to $100/mo
+ $1,500 to $3,000 up-front if you hire a designer
With OneBookPlus
Your total
$0 to $15/mo
See it in action
Real product screens: the quote, the invoice and the client history you run bookings, contracts and payments against. Tap any screen to zoom in.
Pre-filled client details, line items, GST auto-calculated, Stripe Pay Now link included. Branded PDF ready to send.

Sharable quote link. Client reviews, taps Accept. You get notified. Converts to invoice when work is delivered.

Contact timeline with every invoice, quote, note and email. Your client brief is one click away.

Set up your packages once, and the booking, the deposit and the contract run the same way for every client after that.
Add your session types: portrait, family, newborn, headshots, events, weddings: with durations, inclusions and prices. Create your studio's branded booking page and deposit rules.
Share your booking link on Instagram, your website and Google Business profile. Clients pick a session, choose a time, sign the contract and pay a deposit to hold the date: all in one flow.
OneBookPlus sends booking confirmations and reminders automatically, and the balance invoice carries a Pay Now link, so the money side moves before the shoot without chasing emails from you.
After editing, share the gallery link, send the final invoice with a Pay Now link, and request a Google review at the right moment to build the reputation that wins your next booking.
Take online bookings the day you sign up
Scroll through the day from morning to 5pm: the AI receptionist answers and books a missed call, the work runs from the app, the GST invoice is sent on the spot, payment lands and the books balance themselves, a review invite goes out automatically, and the day closes with the ledger already written.
8:30am
Before the first shoot
A bride-to-be found you on Google at 11pm and asked about a spring wedding. The enquiry's sitting in your inbox with the date and venue already filled in.
Quote sent
You send your wedding collection quote, coverage hours, album, inclusions, all itemised with GST. She reviews it on her phone and taps Accept before lunch.
Booking secured
The accepted quote books the date and takes the deposit by card, with your shooting terms agreed on the quote itself, so the date can't be double-booked.
Delivery day, another client
Last week's family shoot is edited. You share the online gallery link, and the balance invoice goes out with a Pay Now link attached.
Payment in
The balance lands by card, the books update themselves, and the GST on the shoot is set aside for your next BAS.
The review ask
After delivery, the system asks the family for a Google review, timed to the delay you set. No chasing, no awkward ask.
The day closes itself
You booked a wedding, delivered a shoot and got paid, without opening a spreadsheet. The booking did the rest.
$0
collected today
0
wedding booked
0
evenings on admin
Start free, upgrade when your booking calendar justifies it. No contracts, no setup fees, and no per-booking commission that some booking tools clip from every deposit. Cancel any time.
Free
$0/forever
Take your first online booking today, no credit card.
Starter
$29/mo
Replaces your booking tool + Xero + a separate contract app.
No card · Drops to Free if you don't upgrade
Plus
$49/mo
Outgrowing the basics, unlimited contacts & bookings, advanced reporting.
Growth
$69/mo
For studios chasing bookings, reviews and repeat clients.
Prices in AUD. Photography is a GST-taxable service, register for GST once your turnover reaches $75,000. Stripe processing fees apply to card payments (1.7% + 30¢ AU cards). Read the full plan comparison
Switching fits in a single evening. Export your clients and bookings as CSV from your current system, import them into OneBookPlus with the bulk importer, set up your packages and deposit rules, and you're taking bookings before your next shoot.
Switch from
Built-in AI
You're in back-to-back meetings, new enquiries hit voicemail and go cold before you call back.
OneBookPlus
AI Receptionist · incoming call
“I need help with my BAS, can we book a call?”
If you don't answer, the AI books it, Consultation · Wed 11:00am, and texts a confirmation.
Built in Melbourne, AU
ATO-ready from day one
TLS in transit, AES-256 at rest, tenant isolation at the database layer, read the security page
No credit card needed
Common questions about photography booking and studio management software.
The booking is only the first third of the job. A photography booking carries a deposit that holds the date, terms that settle usage rights and cancellations, and a balance payment tied to delivery, so software that only does scheduling leaves the riskiest parts in your inbox. OneBookPlus covers the full arc for Australian studios: online bookings with deposits, itemised package quotes your client accepts online with your terms attached, GST tax invoices with your ABN, card payments and BAS-ready accounting in one app. It runs free for a small client list, so a solo photographer and a multi-shooter studio use the same platform.
Yes. Your branded booking page is available around the clock. Clients see real-time availability, pick a session type, portrait, family, newborn, headshots, event, choose a time, and pay a deposit to secure the date in the same flow. Holding the date with a deposit is the single biggest protection against no-shows and last-minute cancellations.
OneBookPlus does not do formal e-signatures. What it does instead: put your shooting agreement, model release or licence terms on the quote, and your client accepts them online before the date is held, with the acceptance recorded against the quote. If your work needs a signed PDF, pair a dedicated e-signature tool and keep the booking, terms and money in OneBookPlus.
OneBookPlus is not a gallery tool. It is the business hub: bookings, quotes, invoicing and client CRM, with the shoot's details and delivery notes kept on the client's record. For proofing, print sales or fulfilment, pair it with a dedicated gallery product (for example Pixieset, Pic-Time or ShootProof) and use OneBookPlus to run the booking and money side around it.
Photography is a standard taxable service in Australia. If your business is registered for GST (required once your turnover reaches the $75,000 threshold), you charge 10% GST on your sessions, prints, albums and most billable extras, and you can claim GST credits on business purchases like equipment and software. OneBookPlus issues GST-compliant tax invoices with your ABN and keeps your BAS summary current. This is general information, not tax advice, confirm your registration and treatment with your accountant or the ATO.
Picktime and Bookedin are popular general appointment-booking tools, and Studio Ninja, Táve and HoneyBook are photography-specific business managers. They're a strong fit if you only need scheduling, or if your gallery and print store must sit inside the same product. OneBookPlus is the all-in-one alternative for the booking and business side: online bookings with deposits, package quotes accepted online, GST invoicing, payments, client CRM and BAS-ready accounting, from $0/month, with no per-booking fees. If your proofing and print sales live in a dedicated gallery tool, OneBookPlus is a genuine Picktime, Bookedin and Studio Ninja alternative for everything around the shoot.
No. Photography is an unregulated profession in Australia: there is no licensing board or mandatory registration beyond the normal business basics of an ABN and, once your turnover reaches the $75,000 threshold, GST registration. What protects a photography business in practice is a clear contract (cancellation terms, image usage, deliverables), a deposit policy, and appropriate insurance such as public liability and gear cover. The authoritative-sources list at the bottom of this page links the primary references for each of those.
Put the terms in writing before any money moves. A common structure is a non-refundable booking deposit that holds the date, a balance due a set number of days before the shoot, and a reschedule policy that distinguishes weather from a change of mind. Under Australian Consumer Law your terms need to be clearly disclosed and fairly applied, so the deposit terms belong on the quote your client accepts, not in a follow-up email. OneBookPlus takes the deposit at booking and carries your terms on the accepted quote, so both exist before the date is held. This is general information, not legal advice.
You can put a model release, a property release or commercial print-licence terms on the quote so they are accepted online alongside the booking, and the accepted quote stays on the client's record. For a formally signed document, pair a dedicated e-signature tool; for commercial and brand work, where usage rights are the difference between a fair fee and an underpriced one, keeping the fee, the terms and the invoice together matters as much as the signature.
About the author
Founder & CEO, OneBookPlus
Bishal spent a decade running digital projects for Australian small businesses before founding OneBookPlus. He has worked with photographers, studios and creative service businesses across Australia, helping them simplify online bookings, deposits, contracts, invoicing and getting paid on time.
Read the founder bioMore from OneBookPlus
A photography business runs on a rhythm: an enquiry comes in, you quote a package, the client books and pays a deposit, you both sign the agreement, you shoot, you edit, you deliver the gallery, and you collect the balance. OneBookPlus supports every stage of that rhythm, so the booking, the contract, the payments and the delivery all live in one place instead of scattered across email, a spreadsheet, a calendar and a separate invoicing tool.
Most photography enquiries arrive after hours, a couple browsing Instagram, a parent searching "family photographer near me" on a Sunday night. Your branded booking page captures the enquiry with the session type, date and details, and you respond with an itemised package quote: coverage hours, prints, album, second shooter, travel, each line with GST shown clearly. The client reviews the quote on their phone and taps Accept, which flows straight into a booking and an invoice. No PDFs flying back and forth, no lost threads, and a clear paper trail of exactly what was agreed and for how much.
The moment a quote is accepted, the date needs to be protected, and that's where most studios get burned. OneBookPlus takes a non-refundable deposit by card to hold the date, with your shooting agreement, model release or print-licence terms carried on the quote the client accepts, all in the same flow. Because the terms spell out cancellations, image usage and deliverables up front, and the deposit is paid before the date is held, you avoid the two most common pain points in photography: the double-booked Saturday and the client who cancels the week of the shoot. The accepted quote and the deposit record sit on the client's file so everything is in one place if a question ever comes up.
In the lead-up to the shoot, OneBookPlus sends automated confirmations, prep details and reminders to the client, and chases the balance payment on the schedule you set, for example, deposit on booking and balance due fourteen days before a wedding. You decide the payment milestones; the system handles the chasing, so you're not sending awkward "just a reminder" emails the week of a big shoot. On the day, your client record holds the brief, the signed contract and the agreed inclusions, so you walk in knowing exactly what you've committed to deliver.
Once the edit is done, you share a private link to the client's gallery from their record, and send the final invoice with a Pay Now link for any outstanding balance. Photography is a GST-taxable service in Australia, so OneBookPlus issues a compliant tax invoice with your ABN and 10% GST where you're registered, and your BAS summary updates as you bill, including the GST you can claim back on equipment, software and album costs. For high-volume proofing and print sales you can keep a dedicated gallery tool such as Pixieset, Pic-Time or ShootProof, and use OneBookPlus to run the booking, contract, invoicing and accounting around it, so the money side is always reconciled.
Growing a photography business comes down to reviews, referrals and repeat clients. After delivery, OneBookPlus can automatically request a Google review at the moment a happy client is most likely to leave one, building the online reputation that wins the next person searching for a photographer. Every client's record holds their full history, so when a family books their newborn shoot one year and their first-birthday shoot the next, you have the context and can offer them the right package. The dashboard ties it all together, bookings, deposits, payments and BAS-ready financials in one place, so you always know exactly where your studio stands without opening a spreadsheet.
Most Australian studios live on a lumpy calendar: spring and autumn family minis, a Christmas rush of gift-voucher portrait sessions, and a wedding season that books the following year's Saturdays before this year's are shot. Mini sessions in particular are a booking-page problem more than a photography problem. You are selling twenty fifteen-minute slots on one afternoon, each with a deposit, and a single double-booking ruins the whole block. Setting the mini as its own session type with a fixed duration, a set price and a deposit requirement lets the booking page sell the day out slot by slot while you are editing. The quiet months are where the client records earn their keep: the families who booked minis last spring are the email list for this spring's dates, and because every past session sits on the client's record, the follow-up offer is specific rather than a blast. If you also take on retainer or contract work between shoots, the freelancers page covers how the same account handles that side.
Under Australian law, copyright in a photograph is automatic, and for commissioned work the default ownership rules depend on the kind of shoot and the agreement in place, which is exactly why the contract matters more than the copyright notice. A shooting agreement should say, in plain words, who owns the files, what the client may do with them (print, share, post), what commercial use costs extra, and whether you may use the images in your own portfolio and marketing. For brand and headshot work, licensing is often worth more than the sitting fee, so the licence terms belong on the quote as their own line rather than an assumption. Because OneBookPlus stores the accepted quote, with your terms on it, and the tax invoice against the same client record, the answer to "what did we agree?" is a lookup, not an argument. When you are setting session prices in the first place, the free hourly rate calculator helps you cost the editing hours a sitting fee has to carry, and the sole trader tax calculator shows what a season's income looks like after tax. The IP Australia copyright reference in the sources below is the primary reading if you want the law itself.
Clients book and pay a deposit online, contracts are signed before the shoot, and galleries, invoices and GST records live in one place. Free to start.
Last reviewed and updated: by Bishal Shrestha
Authoritative sources
Photography is an unregulated profession in Australia, there's no licensing board, so the rules that matter are tax, business registration, consumer law and copyright. We cite the primary sources for every claim on this page so you can verify directly.
Free for solo & freelance photographers
60-sec sign-up · No card · GST & BAS ready
From the blog
Practical guides and explainers from the OneBookPlus blog, grouped by topic.
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A genuine 2026 roundup of the nine invoicing apps Australian small businesses actually shortlist: OneBookPlus, Xero, MYOB, QuickBooks, Zoho Invoice, FreshBooks, Wave, MeMate and ServiceM8, with cited pricing, GST and BAS notes, and which ones are genuinely free.
MYOB no longer fits every Australian small business, the entry plans cost more than they used to and still can't run jobs or bookings. Here are five genuine MYOB alternatives for 2026, from all-in-one platforms to sole-trader tax tools, with indicative AU pricing.
A practical guide to every tax deduction Australian sole traders can claim, from home office and vehicle costs to super contributions, depreciation, and the small business deductions most people miss. Updated for 2025–26 with worked examples and ATO record-keeping rules.
Extend Your Toolkit
Add online bookings, deposits, contracts, payments, and more to streamline your studio.
Who it's for
A portrait photographer, a wedding shooter and a commercial studio run very different weeks. Here is what each one uses.
Running your own diary of portrait, family and newborn sessions. Needs simple online booking, deposits, contracts and quick GST invoicing without a team to manage.
High-value bookings booked months ahead. Needs locked-in dates with deposits, signed shooting agreements, payment schedules and balance reminders before the day.
Corporate headshots, product and brand work, often on retainer or by package. Needs package quotes, licensing terms in the contract, and payer-clean invoicing.
Several photographers and second shooters across a shared calendar. Needs availability across the team, shared client records, and one place for the money side.
Stop overpaying
Most small businesses stitch together 4-6 tools that don't talk to each other. Here's what that typically costs.
Example walkthrough
An illustrative walkthrough of a typical solo photographer's day
You check the dashboard at 8:30am and three enquiries arrived overnight through your website and Instagram link. One is a spring wedding, so you send an itemised collection quote with coverage hours, an album and a second shooter, GST included, that the couple can accept on their phone.
By mid-morning the quote is accepted. The booking holds the date and takes a non-refundable deposit by card, with your shooting terms carried on the accepted quote, so the Saturday cannot be double-booked and the cancellation terms are locked in before any work starts.
That afternoon you deliver last week's family shoot. You share your private gallery link and send the balance invoice with a Pay Now link. The payment lands by card and reconciles itself, with the GST set aside for your next BAS.
An hour after delivery, OneBookPlus asks the family for a Google review, timed to the delay you set. At the end of the week you review the booking pipeline and the income, and the BAS summary is already up to date. No spreadsheets, no end-of-night admin.
How we compare
See how we compare to the tools photographers typically use.
| Feature | OneBookPlus | Picktime | Bookedin | Studio Ninja |
|---|---|---|---|---|
| Online booking | Yes | Yes | Yes | Yes |
| Deposits on booking | Yes | Yes |
| Yes |
| Yes |
| Package quotes | Yes | No | No | Yes |
| Terms accepted online with the quote | Yes | No | No | Yes |
| GST tax invoicing | Yes | No | Yes | Yes |
| Card payments | Yes | Yes | Yes | Yes |
| Client CRM & history | Yes | Yes | Yes | Yes |
| Accounting & P&L | Yes | No | No | No |
| BAS-ready tax reports | Yes | No | No | No |
| Google review automation | Yes | No | No | No |
| Free plan available | Yes | Yes | Yes | No |
| Price | From $0/mo | Free + paid | From ~$15/mo | From ~$30/mo |