Why the AGM Is the Make-Or-Break Moment
Strata cleaning operators in Australia operate under a peculiar business reality: their client is the strata manager, but the contract decision happens at the Annual General Meeting (AGM) where the owners corporation (i.e., the owners themselves) votes.
The strata manager has influence but not control. They can recommend renewal, but if three vocal owners complain about a dirty lobby in November and the AGM is in December, the operator might be out regardless of how well things went the other 11 months.
Winning the AGM isn't a December game — it's a year-round game. This post covers the playbook that takes "we might renew" to "renewal is a formality" through the cycle.

